How It All Began
Shortlist Marketing began as a telemarketing agency in 2012. Although the company no longer operates like one, the telephone remains a crucial tool in its operations, supporting our Lead Generation and Lead Nurture campaigns. This strategic use of the telephone, combined with other refined channels, ensures the delivery of high-quality and well-qualified prospects to your sales funnel.
Founders
Phil Richardson, our founder, has been involved in Lead Generation since the late 90s. With extensive experience in Sales & Marketing across Software industries, Phil recognised the inefficiencies of low-quality leads and dedicated himself to developing a high-qualification approach that ensures better results and brings value to our clients.
Our Methodology
The Latest Technology and Outreach MethodsWe've spent years mastering every aspect of the sales process, developing smart, integrated Lead Generation campaigns that include the perfect blend of technology, outreach and skilled personnel.
This mix ensures that our campaigns are always in the best position to succeed, delivering high-quality and well-qualified leads necessary to drive your business's growth.
Sales and Marketing Alignment
Our methodology bridges the gap between sales and marketing, fostering seamless collaboration and alignment. This synergy is crucial in creating a process where every lead is nurtured and qualified ensuring that the leads we hand over to your sales team are ready for conversion, allowing your business to grow and thrive.
High-Qualification ApproachWith our high-qualification approach to Lead Generation, we ensure that the leads we hand over are well-qualified and sales-ready, putting your team in position to close more deals.
As 95% of leads generated by Shortlist, progressing after handover in 2023, you can have full confidence our campaign together will create excellent results for you and your team.
Our Proven Track Record
Since 2012, we've been working across various B2B software and technology industries, helping drive sales for organisations of all sizes. Our methodology has been tested and proven to succeed, even in the most competitive landscapes.
In 2023 alone, we generated over 750 well-qualified sales opportunities for our clients.
This impressive number speaks to the effectiveness of our approach and our dedication to achieving your sales goals. Learn more about our client successes here.
Services and Solutions
Each of our services contributes to driving growth and achieving your business objectives by improving lead quality, nurturing prospects effectively, and optimising your sales process.
Lead Generation
Are you struggling to generate high-quality sales leads or to expand into new markets?
At Shortlist Marketing, we can alleviate that pain by connecting you with the right people with our Lead Generation service providing you with well-qualified, sales-ready opportunities to help grow your business.
Let us help you build a stronger, more effective sales pipeline so your team can focus on what they do best – closing deals.
Intent Conversion
Intent data is the most valuable type of data in the market because it consists of organisations that have already understood their pains and are actively searching for a solution - this is why it's vital you know how to convert it.
Our Intent Conversion service makes the most out of your intent data by utilising your first-party and third-party intent, including web visits and relevant searches, along with other triggers like form submissions and content downloads.
Using our proven methodology, we'll effectively nurture and engage with relevant stakeholders until they are truly sales-ready, qualifying and converting them into sales-ready opportunities or long-term pipelines.
Helping you increase sales and get in front of your prospects before your competitors even reach out.
Lead Nurture
Sales teams don't always have the time and resources to qualify and nurture all the leads that come from marketing.
But here's the thing: MQLs should be the backbone of any sales pipeline. A lot of time, effort, and expense go into generating these leads, making them a vital source of potential sales.
That's where we come in. Our Lead Nurture takes all the pain away, handling the initial engagement and nurturing of MQLs, freeing your sales team to do what they do best: closing deals
Win-Loss Analysis
Understanding why prospects decide to engage - or not - is crucial for refining your sales strategy and increasing your win rates.
By partnering with Shortlist Marketing for Win-Loss Analysis, you gain a clear understanding of what drives your sales outcomes.
By understanding why deals are won or lost, you can refine your approach, capitalise on strengths, address weaknesses, benchmark against your competitors, and ultimately win more sales.
Let us help you turn every lost or won opportunity into a learning experience that propels your business forward.
Marketing services
We use strategies such as content creation, social media, and PPC to effectively communicate your message throughout the buyer journey, nurture leads, and maximise campaign performance.
Why Choose Us
By choosing Shortlist Marketing, you're opting for a partner who understands the importance of relevant leads to fuel your sales pipeline. Our methodology is designed to put your sales and marketing teams in a position to succeed, with leads that are primed and ready for conversion. This not only saves time but also drives better results, allowing your business to grow and thrive.
So, if you're tired of sifting through endless lists of unqualified leads, want to reach new markets or want to focus on closing more deals, let Shortlist Marketing show you the difference our approach can make. We're here to help you achieve your sales goals and grow your business with confidence and ease.