Fully integrated attendee generation system for m-hance

Our solution

To ensure that the events had plenty of attendees, the m-hance team decided to search for a B2B lead generation provider who would be able to manage the event attendance. They saw that B2B lead generation providers Shortlist Marketing offered an attendee generation system. The two teams met and it was settled that Shortlist would manage the event attendance and follow up for m-hance’s events.

The experienced Shortlist team were given m-hance’s existing database of leads. This database was cleansed and enhanced with additional contacts that were key decision makers in the markets that m-hance wanted to target. m-hance bought into Shortlist’s attendee generation system that has been developed specifically for maximising audiences for B2B events either in person or online. Shortlist implemented an integrated campaign of digital, email and telemarketing to create a pipeline of attendees and future opportunities.

Any inbound enquiries about the event were followed up to ensure that no-one missed out. The pre-registrations were managed by the Shortlist team who re-confirmed attendance prior to the event and kept a log of those unable to attend the events. A pipeline of warm leads was built to be passed over to m-hance’s sales team so that they had a steady flow of qualified leads coming through to follow up.