Get a comprehensive evaluation of your strategies and tactics to attract and qualify potential business customers with our B2B lead generation audit.
Many companies waste time and budget on ineffective channels, unqualified leads, or poor follow-up processes. Our audit pinpoints where improvements can be made, ensuring your marketing and sales teams focus on the most profitable and high-intent prospects. By optimising lead sources, refining messaging, and improving nurturing tactics, we help businesses increase ROI and build a more predictable pipeline for sustainable growth.
Beyond identifying weaknesses, our audit delivers actionable insights and strategic recommendations to enhance your lead generation performance. We assess marketing channel effectiveness, sales and marketing alignment, and CRM efficiency to ensure your processes are streamlined and scalable. Our expert-led audit not only improves lead conversion but also strengthens market positioning, helping you stay ahead of competitors.
Increase your conversion rate by only pursuing targeted, qualified leads
Integrate all the elements of your marketing to consistently deliver quality leads
Maximise the effectiveness of your sales funnels
Our Founder and Managing Director, Phil Richardson and Paul Verner are experts in B2B lead generation, sales strategy, and marketing optimisation, making them highly skilled in conducting comprehensive lead generation audits.
Phil’s leadership in sales enablement, pipeline management, and data-driven marketing helps businesses refine lead acquisition and boost revenue, while Paul’s expertise in business development, demand generation, and sales-marketing alignment ensures strategic efficiency.
Together, they deliver a structured, results-driven approach, helping companies identify inefficiencies, optimise outreach, and drive sustainable B2B growth.
“It was a very interesting and worthwhile analysis. Not only did it give us honest feedback on our business to know where we’re getting it right and where we’re not, it shone a light on various aspects of the competition which will now enable us to put plans in place to remain ahead of the competition and continue to be seen as the leader in the field”.
Managing Director
Entier
“We had the option to employ a full-time marketing resource to further build on the success we were seeing. Once again Shortlist Marketing proved invaluable as their marketing team joined the campaign helping improve our outreach, demonstrating just how much they understand and can deliver around the entirety of B2B lead generation.”
Paul Belworthy
Head of Sales and Marketing at GOb2b
“So far, Shortlist have generated a large volume of high-quality leads, all of which have been well-qualified, which helps us to reach our targets.”
Bright Masih
Head of UK Commercial at SnapFulfil
Our B2B lead generation audit provides a structured evaluation of your strategy, ensuring it aligns with your business goals and maximises lead generation. We focus on the following key areas:
“It was a very interesting and worthwhile analysis. Not only did it give us honest feedback on our business to know where we’re getting it right and where we’re not, it shone a light on various aspects of the competition which will now enable us to put plans in place to remain ahead of the competition and continue to be seen as the leader in the field”.
“We had the option to employ a full-time marketing resource to further build on the success we were seeing. Once again Shortlist Marketing proved invaluable as their marketing team joined the campaign helping improve our outreach, demonstrating just how much they understand and can deliver around the entirety of B2B lead generation.”
“So far, Shortlist have generated a large volume of high-quality leads, all of which have been well-qualified, which helps us to reach our targets.”
These are the main questions that our clients asked us before they partnered with us.
Please book an initial conversation with our specialist and we can answer any conversations that you have.
High-quality sales leads are the fuel that keeps your growth plans moving. We have been helping companies achieve their growth plans for over 15 years by ensuring their sales teams get leads that convert into customers.
Whether it’s your marketing leads, identifiable website visitors, event attendees or content downloads our conversion methodology converts initial intent into qualified opportunities for your sales team.
We understand that your marketing database is the foundation for your sales outreach. We will ensure that your data reflects, not only, your ideal target market but also your prospects buying behaviour.
Many people know they need to grow but may not be sure about how a professional B2B sales growth agency can help them. Let us know your primary B2B sales goal and we will demonstrate how we can help.
